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Our Purpose

We believe every business owner deserves more than advice.

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They deserve a clear understanding of where their business stands today, where it could be tomorrow, and a trusted partner to help them close that gap.

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That belief became the foundation for ClearPath Advisory Group.

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Our Story

ClearPath Advisory Group was founded on a simple belief: lower and middle-market business owners deserve the same caliber of strategic financial guidance available to the largest organizations.

 

Throughout our careers, we repeatedly encountered exceptional business owners who had built successful companies but lacked a strategic partner focused on increasing enterprise value. They had accountants. They had attorneys. They had bankers. But they often lacked someone whose role was to connect those disciplines into a long-term strategy designed to create more valuable businesses and more strategic options..

 

We created ClearPath to bridge that gap. By combining deep expertise in finance, valuation, and transaction advisory with a practical understanding of owner priorities, we help business leaders make informed decisions with confidence.

 

Whether the goal is growth, transition planning, or a future transaction, our role is to provide clarity, direction, and disciplined execution.

UNDERSTAND

Every recommendation begins with understanding.

Helping owners grow, transition, and exit with institutional-grade rigor and an owner-first mindset.

BUILD

We help business owners strengthen their businesses they've worked so hard to create.

PREPARE

We believe thoughtful preparation creates better outcomes and more options.

EXECUTE

When the time comes, we help owners move forward with confidence.

Meet Our Leadership Team

Our leadership brings decades of collective experience in corporate finance, M&A, and strategic planning, dedicated to the unique needs of mid-market owners.

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Kevin Cobb

Partner

Kevin brings over 35 years of deep expertise in advising and growing businesses, having facilitated more than $1.5 billion in strategic transactions including M&A, capital raises, and recapitalizations. His professional journey is dedicated to helping lower and mid-market founders navigate complex financial life cycles with institutional-grade precision.

 

Beyond his transactional background, Kevin has held senior operational leadership roles across diverse sectors from real estate to biotechnology. He leverages this blend of financial rigor and hands-on operating experience to help ClearPath clients execute successful growth and exit strategies.

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Max Gupton, CEPA

Managing Partner

Max works with SMB owners to strengthen financial performance, increase business value, and create a clear path toward their long-term business and personal financial goals. As a CPA and Certified Exit Planning Advisor (CEPA), he combines strategic financial leadership with value-growth and exit planning principles to help owners build more scalable, transferable, and financially rewarding businesses.

By focusing on the core drivers of enterprise value, Max helps owners simultaneously increase company value, profitability, and personal wealth.

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Greg Martin, PhD

Partner

Greg provides lower and mid-market business owners with a unique combination of academic depth and hands-on transactional expertise. A respected authority in finance, Greg has authored over a dozen research publications in premier international journals and has taught advanced financial accounting and corporate finance.

Greg brings institutional-grade financial expertise to each advisory engagement. Whether an owner wants to bring financial discipline to his business, scale his business, or successfully navigate an exit, he helps owners make sharper, value-focused financial and M&A decisions.

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Why Owners Choose ClearPath

Build for Founder-Led Businesses

Founder- and family-owned businesses face unique opportunities and challenges that require more than generic advice. We understand the realities of building, growing, and eventually transitioning privately held businesses, and we tailor every engagement to the owner's long-term vision and objectives.

Institutional Thinking. Personal Partnership.

Lower and middle-market business owners deserve the same caliber of strategic guidance available to much larger companies. We combine rigorous financial analysis, disciplined decision-making, and practical business experience with the accessibility and long-term relationships that privately held businesses value. organizations.

One Roadmap. Multiple Paths Forward.

Every ClearPath engagement begins with the ClearPath Value Creation Assessment. From there, we help owners implement strategic improvements, prepare for future transitions, and execute transactions when the timing is right. Our recommendations are always driven by the owner's goals—not a predetermined service offering.

Focused on Long-Term Value

Our objective extends beyond improving financial performance or completing a transaction. We help owners build businesses that are stronger, more valuable, and more enjoyable to operate—creating greater flexibility and more strategic options for the future.

We believe every business owner deserves a clear understanding of where their business stands today, what it could become tomorrow, and a trusted partner to help close that gap.

 

Let's start with understanding your business. Every owner's journey is different. It begins with a conversation.

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